LMG Research is a full-service focus group company.
Led by Lauren Goldstein, a psychologist and pollster, LMG Research blends industry experience with academic expertise to delve more deeply into why people hold certain attitudes, beliefs, and preferences.
In partnership with you, I craft thoughtful research questions, probe for deeper motivations behind people’s behaviors and stated preferences, analyze findings using principles from social science, and make strategic recommendations on how to implement these findings in service of your mission.
Process & Services
CRAFTING DISCUSSION GUIDES
I create a discussion guide to facilitate the conversation. These are crafted to go beyond surface-level answers and illuminate deeper motivations.
RECRUITING PARTICIPANTS
I handle and supervise recruitment of participants, ensuring that we get the desired demographics and seat a full group (typically 8-10 participants).
MODERATING
I conduct 90- or 120-minute focus groups, facilitating conversation and probing where necessary to get deep insights and thoughtful responses.
THEMATIC ANALYSIS
After the groups are completed, I put together a comprehensive report outlining findings, themes, and strategic recommendations.
DEBRIEFS & STRATEGIC CONSULTING
I go over the results with you, unpacking the thematic analysis. I also provide guidance on how best to use the findings to meet your goals, whether that’s influencing a public narrative, developing a communications strategy, producing in-depth reports for wider audiences, or anything in between.
About LMG Research
Industry experience, combined with deep academic expertise.
Lauren Goldstein, PhD
I am a pollster and political psychologist with over ten years of experience conducting public opinion research. Throughout my career, I’ve conducted extensive polling and dozens of in-depth interviews and focus groups on issues related to the the economy, immigration, racism, polarization, criminal justice reform, and abortion rights. My work on behalf of clients ranges from political campaigns to progressive advocacy organizations such as Color of Change and the ACLU. I received my PhD from UCLA in 2020 and since then, my work has been published in the Washington Post Monkey Cage and the Journal of Experimental Psychology: General. Most recently, I created Mind The Gap, a newsletter that uses political psychology to uncover the "deeper why" behind voter preferences and beliefs.
